About us

How you look and what you wear is a representation of YOU! It’s showing the world just who you are and what your outlook of life is.
Nowadays it seems that the world is missing something... and that’s authentic expression. It seems that the world today has become a lil monotonous, a lil bland.
That’s at least until we wanted to expose the world to something new, something fresh, something… different. ShadySideUp is a lifestyle brand. built on shifting one’s perspective through our pairs of frames! 
Whether you’re feeling blue like our Blue Agaves or chill like our Mellows, our mission is to empower everyone to have frames that allow them to express how they truly feel. The world could use some more individuality, and what better way to do that than with some nice frames? Life is about perspective so put on our shades and change yours! :)